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participant recruiting recruiting surveys

A word of caution about online surveys

On the internet, nobody knows you’re a dog. Or in this case, that all you want is a dog. A cautionary tale about believing what people tell you in online surveys…

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market research companies participant recruiting recruiting study gratuities

Recruiting usability participants

Recruiting sucks. If you can afford it, hire a recruiting company. If not, here are some tips to make it hurt less. Big lesson: make sure participant fidelity is proportionate to prototype fidelity.