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Systemizing and Empathizing – why code doesn’t meet users’ needs

People on development teams tend to be great systemizers, but less well developed as empathizers. User research – if you present it the right way – can help systemizing individuals to empathize with the people for whom they are building products.

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Cognitive Walkthroughs put you in your user’s shoes

Stepping through your UI and asking two deceptively simple questions at each stage can give you great insights into the problems your users will face.