How do you turn data from site visits and other user observations into something coherent you can use to guide product development? Create Experience Maps and extract pain points and user goals!
I've covered Experience Mapping on this site already. However, this half-hour Lynda.com course - UX Design Techniques: Analyzing User Data - puts it into perspective in the product design and development lifecycle. It's quick to watch, and full of tips for creating a foundation document full of user insights that you will come back to throughout the development process.
Here's a video from the course. Check out the full course online.
Future episodes will cover the subsequent steps of the user-centered design process in more detail, including: creating personas, using ideation techniques, storyboarding, designing and testing prototypes, and planning your development cycle with all this information.
If you aren't already a Lynda.com member, or if your school or workplace doesn't have a membership, you can get 7 days of free unlimited access. - use it to check out this and all my other courses!